Gathering research about your consumer base is vital to targeting these clients properly. WordPress, and several other website building tools, have long been making use of public polls to gather voluntary information about the visitors to a site. But how can we make the most of this tool?
For starters, the poll itself must be noticeable, the questions direct and difficult to overlook. They must be brief, almost an unconscious reaction on the part of the user. If you ask for any more involvement on the part of the user, the poll will likely be ignored.
The questions themselves must tackle the information you are after head-on. They must be brief, multiple choice if possible, and drive for specific answers, with no ambivalence.
Remember, also to speak in a language that reflects your consumer base. Are you selling mostly to the young, tech-savvy cohort, or a more elderly crowd? You will want to craft your questions in a way that is accessible to them, avoiding jargon that will confuse or pander.
It is also important to impart that their feedback is both confidential, and valued. A disclaimer, one alluding to a responsible use of their feedback, can be key to ensuring that they are honest and forthcoming with their responses.
With proper questions on your forms, you can create online surveys that will help you considerably to narrow your focus and your marketing strategies towards your client base. Once you have your feedback, GF Chart is the perfect tool with which to display and organise it. Contact us for more information!